Iko kushandiswa kwekushambadzira kwemahofori ekufambisa epamhepo kwakaramba kuchikwira kumusoro mukota yechipiri, kunyangwe paine zviratidzo zvakasiyana-siyana mukushandiswa kuri kutorwa zvakanyanya.
Iko kutengesa uye kushambadzira kwekudyara kwezvinofarirwa neAirbnb, Booking Holdings, Expedia Group uye Trip.com Boka rakawedzera gore negore muchikamu chechipiri. Mari yakakura yekushambadzira, inosvika mabhiriyoni mana emadhora mazana mana nemakumi matanhatu emadhora muQ2 kana ichienzaniswa nemadhora mabhiriyoni mazana mana nemazana maviri emadhora gore pagore, inoshanda seyero yemakwikwi anotyisa pamusika uye kureba kwemasangano ekufambisa epamhepo anoenderera mberi nekusundidzira vatengi mufunnel kumusoro.
Airbnb yakashandisa madhora mamiriyoni 573 pakutengesa nekutengesa, inomiririra inenge 21% yemari uye kubva ku $ 486 mamiriyoni muchikamu chechipiri che2023. Munguva yekuwana mari yekota, mukuru wezvemari Ellie Mertz akataura nezvekuwedzera kwekuwedzera kwekutengesa kwekushanda uye akati kambani iri kuchengetedza "zvakanyanya kushanda zvakanaka."
Nzvimbo yekugara yakataurawo kuti inotarisira kuwedzera kwemari yekushambadzira kuti iwedzere kuwedzera kwemari muQ3 sezvainotarisa kuwedzera kunyika itsva, kusanganisira Colombia, Peru, Argentina neChile.
Booking Holdings, zvakadaro, yakashuma kushandiswa kwekutengesa kwese muQ2 ye $ 1.9 bhiriyoni, kukwira zvishoma gore negore kubva pamadhora mabhiriyoni 1.8 uye inomiririra 32% yemari. Mutungamiri uye CEO Glenn Fogel akasimbisa nzira yekushambadzira yesocial media seimwe nzvimbo iyo kambani iri kuwedzera kushandisa.
Fogel akabatawo nezvekuwedzera kwenhamba yevafambi vanoshanda uye akati vafambi vanodzokorora vari kukura pamwero wakatokurumidza weBhuku.
"Maererano nemaitiro ekudhidha, isu tinofara kuona kuti nzira yekuchengetera yakananga inoramba ichikura nekukurumidza kupfuura husiku hwekamuri hunowanikwa kuburikidza nekubhadharwa kwekushambadzira nzira," akadaro.
PaExpedia Group, kushambadzira kwekutengesa kwakawedzera 14% kusvika ku $ 1.8 bhiriyoni muchikamu chechipiri, inomiririra kuchamhembe kwe50% yemari yekambani, kubva ku47% muQ2 2023. Mukuru wezvemari Julie Whalen akatsanangura kuti yakaderedza mari yekutengesa gore rapera sezvo yakapedzisa basa pane tech stack yayo uye yakatanga chirongwa cheOne Key kuvimbika. Kambani iyi yakati danho iri rarova Vrbo, izvo zvaireva "yakarongwa nzira mukushambadzira mari" pamhando uye misika yepasirese gore rino.
Mukufona kwemuhoro, CEO Ariane Gorin akati kambani iyi "iri kuvhiyiwa mukuona vatyairi vanodzokorora maitiro mukuwedzera pakuvimbika uye kushandiswa kweapp, kungave kuri kupisa One Key Cash kana kutora [ungwaru hwekunyepedzera] -zvinogonesa zvigadzirwa sekufungidzira kwemitengo."
Akawedzera kuti kambani iyi yaitarisa mimwe mikana "yekugadzirisa mari yekushambadzira."
Trip.com Boka zvakare yakawedzera kutengesa kwayo uye kushandiswa kwekushambadzira muQ2 neChina-based OTA inodyara $390 miriyoni, 20% kusvetuka gore negore. Huwandu hwacho hwaimiririra 22% yemari, uye kambani yakasimudza kusimudzira zviitiko zvekusimudzira kushambadzira kuti "ifambise kukura kwebhizinesi," kunyanya kune yayo yepasirese OTA.
Ichiratidza hurongwa hwemamwe maOTA, kambani yakati inoramba "ichitarisa pane yedu mobile-yekutanga zano." Yakawedzera kuti 65% yekutengeserana papuratifomu yeOTA yepasi rose inobva panharembozha, ichiwedzera kusvika 75% muAsia.
Munguva yekufona kwemari, mukuru wezvemari Cindy Wang akati huwandu hwekutengesa kubva kunharembozha "huchatibatsira kuti tive nesimba rakasimba, kunyanya pakutengesa [uye] mari yekushambadzira munguva refu."
Nguva yekutumira: Sep-06-2024
