Magamba Ekufamba Pamhepo Anoongorora Zvemagariro Evanhu, Nharembozha, uye Kuvimbika

Mari inoshandiswa pakushambadzira nemakambani makuru ekufambisa paindaneti yakaramba ichikwira muchikamu chechipiri chegore, kunyangwe paine zviratidzo zvekuti mari inoshandiswa yakasiyana-siyana iri kutorwa zvakakomba.

Mari yekutengesa nekutengesa zvinhu zvakaita seAirbnb, Booking Holdings, Expedia Group neTrip.com Group yakawedzera gore negore muchikamu chechipiri chegore. Mari yakawanda inoshandiswa mukushambadzira, inosvika mabhiriyoni emadhora 4.6 muchikamu chechipiri chegore zvichienzaniswa nemadhora 4.2 mabhiriyoni gore negore, inoyera makwikwi ari mumusika uye mabasa ari kuitwa nemakambani ekufambisa paindaneti kuti asundire vatengi kumberi.

Airbnb yakashandisa $573 miriyoni pakutengesa nekushambadzira, zvichireva mari inosvika 21% uye kubva pa $486 miriyoni muchikamu chechipiri chegore ra2023. Munguva yekufona kwayo kwekota, mukuru wezvemari Ellie Mertz akataura nezvekuwedzera kuri kuita kushambadzira uye akati kambani iri kuchengetedza "kushanda zvakanaka kwazvo."

Nzvimbo yekugara yakatiwo inotarisira kuwedzera kwemari inoshandiswa pakushambadzira kupfuura kuwedzera kwemari inowanikwa mukota yechitatu sezvo ichitarisira kuwedzera kune dzimwe nyika itsva, kusanganisira Colombia, Peru, Argentina neChile.

Panguva iyi, Booking Holdings yakashuma kuti mari yese inoshandiswa mukushambadzira muchikamu chechipiri chegore rechipiri yemadhora mabhiriyoni 1.9, yakakwira zvishoma kubva pamadhora mabhiriyoni 1.8 pagore uye ichimiririra 32% yemari inowanikwa. Mutungamiriri uye CEO Glenn Fogel vakaratidza hurongwa hwavo hwekushambadzira pasocial media seimwe yenzvimbo iyo kambani iri kuwedzera mari inoshandiswa.

Fogel akataurawo nezvekuwanda kwevafambi vanoshanda uye akati vafambi vanodzoka vari kuwedzera nekukurumidza zvakanyanya paBooking.

"Panyaya yemaitiro ekubhuka zvakananga, tinofara kuona kuti nzira yekubhuka zvakananga iri kuramba ichikura nekukurumidza kupfuura husiku hwemakamuri hunowanwa kuburikidza nenzira dzekushambadzira dzinobhadharwa," akadaro.

KuExpedia Group, mari inoshandiswa pakushambadzira yakawedzera ne14% kusvika kumadhora mabhiriyoni 1.8 mukota yechipiri, zvichireva kuchamhembe kwe50% yemari inowanikwa nekambani, kubva pa47% mukota yechipiri ya2023. Mukuru wezvemari Julie Whalen akatsanangura kuti yakaderedza mari inoshandiswa pakushambadzira gore rapera payakapedzisa basa rayo pakugadzira tekinoroji ndokutanga chirongwa cheOne Key loyalty. Kambani iyi yakati danho iri rakasvika paVrbo, zvichireva kuti "mari inoshandiswa pakushambadzira yakarongwa" pamusika wekambani nemisika yepasi rose gore rino.

Mukufona kwemari, CEO Ariane Gorin akati kambani iyi "iri kuvhiyiwa kuti ione zvinhu zvinokonzera maitiro anodzokorora pamusoro pekuvimbika uye kushandiswa kwemaapp, kungave kuri kushandisa One Key Cash kana kushandisa zvigadzirwa zvinogonesa [hungwaru hwekugadzira] zvakaita sekufanotaura mitengo."

Akawedzera kuti kambani iri kutsvaga mimwe mikana ye "kugadzirisa mari inoshandiswa pakushambadzira."

Trip.com Group yakawedzerawo mari yayakashandisa pakutengesa nekushambadzira mukota yechipiri nekambani yeOTA yekuChina yakadyara $390 miriyoni, kuwedzera kwe20% gore rega rega. Mari iyi yaimirira mari inosvika 22%, uye kambani iyi yakaderedza mari yayakawana pakuwedzera mabasa ekushambadzira kuti "ikurudzire kukura kwebhizinesi," kunyanya kune kambani yayo yepasi rose yeOTA.

Vachitevedzera hurongwa hwemamwe maOTA, kambani iyi yakati inoramba ichi "tarisa pane hurongwa hwedu hwekutanga nefoni." Yakawedzera kuti 65% yekutengeserana papuratifomu yepasi rose yeOTA inobva papuratifomu yenharembozha, zvichiwedzera kusvika 75% muAsia.

Panguva yekufona mari, mukuru wezvemari Cindy Wang akati huwandu hwekutengeserana kubva panharembozha "huchatibatsira kuti tive nerubatsiro rwakasimba, kunyanya pamari yekutengesa [uye] kushambadzira kwenguva refu."