I. Nhanganyaya
Nekudzoreredza kwehupfumi hwepasi rose uye nekuenderera mberi kwekukura kwekushanya, musika weindasitiri yemahotera uchapa mikana isati yamboitika yebudiriro muna 2023. Chinyorwa ichi chichaita ongororo yakadzama yemusika weindasitiri yemahotera epasirese, inofukidza saizi yemusika, mamiriro emakwikwi, kusimukira. maitiro, nezvimwewo, uye inopa kukosha kwakakosha kune vanoisa mari uye indasitiri mukati.
2. Kuongorora ukuru hwemusika
Zvinoenderana nenhamba dzeindasitiri yemahotera epasi rose, saizi yemusika wemahotera epasi rose inotarisirwa kusvika US$600 bhiriyoni muna 2023. Pakati pavo, madhiraivha makuru emusika anosanganisira kudzoreredza kwehupfumi hwenyika, kuenderera mberi kwekushanya uye kukurumidza kusimudzira kuri kubuda. markets.Pamusoro pezvo, kukwira kwemitengo yedzimba uye kukwidziridzwa kwekushandiswa kwevashanyi kwakabatsirawo mukuwedzera kwehukuru hwemusika kusvika pamwero wakati.
Kubva pakuona kwehuwandu, huwandu hwemahotera epasi rose anotarisirwa kusvika 500,000 muna 2023, kuwedzera kwegore negore kwe5.8%.Pakati pavo, mahotera eumbozha, mahotera epamusoro-soro uye mahotera ebhajeti anoita 16%, 32% uye 52% yemugove wemusika zvichiteerana.Kubva pamutengo wekuona, mitengo yemahotera eumbozha uye mahotera epamusoro-soro yakakwira zvakati, neavhareji mutengo wehusiku humwe hunodarika zana remadhora ekuUS, nepo mitengo yemahotera ebhajeti inokwanisika, nemutengo wepakati husiku hwese. inenge 50 US madhora.
3. Competitive Landscape Analysis
Mumusika wepasi rose wehotera, mapoka ehotera epasi rese akadaiMarriott, Hilton, InterContinental, Starwood uye Accor account inosvika makumi mana muzana yemugove wemusika.Aya mapoka makuru emahotera ane mitsara yakapfuma yemhando uye zviwanikwa zvekushandisa, uye ane zvimwe zvakanakira mumakwikwi emusika.Pamusoro pezvo, mamwe mahotera emuno ari kusimukira ari kusimukirawo pamusika akaita seHuazhu, Jinjiang neHome Inns yekuChina.
Panyaya yemakwikwi mabhenefiti, mapoka makuru emahotera anonyanya kuvimba nepesvedzero yemhando yavo, mhando yebasa, nzira dzekushambadzira uye zvimwe zvakanakira kukwezva vatengi.Mahotera emuno, kune rumwe rutivi, anovimba zvakanyanya nemashandiro enzvimbo uye mutengo wakanaka kukwezva vatengi.Nekudaro, sezvo makwikwi emusika ari kuwedzera, indasitiri yemahotera iri kushanduka zvishoma nezvishoma kubva kumakwikwi emitengo yakachena kuenda kumakwikwi esimba akazara akadai semhando yebasa uye pesvedzero yemhando.
4. Kufanotaura kwemaitiro ebudiriro
Chekutanga pane zvese, nekukurumidza kusimudzira tekinoroji uye shanduko mumaitiro evatengi, digitalization uye hungwaru inozova iwo maitiro makuru mune ramangwana kusimudzira indasitiri yehotera.Semuyenzaniso, matekinoroji matsva akadai semakamuri evaenzi akangwara, mahotera asina munhu, uye kuzviitira basa rekutarisa mukati zvichashandiswa zvishoma nezvishoma kuindasitiri yemahotera kuvandudza kunaka kwesevhisi uye kushanda nesimba.
Chechipiri, nekuvandudzwa kwekuziva kwezvakatipoteredza, mahotera akasvibira anozovawo maitiro makuru ebudiriro yeramangwana.Mahotera egirini anoderedza kukanganisa kwawo kwezvakatipoteredza kuburikidza nekuchengetedza simba, kuchengetedza kwezvakatipoteredza uye mamwe matanho, uye panguva imwe chete, anogona zvakare kuwedzera kucherechedzwa kwevatengi kwehotera.
Chechitatu, nekukasira kwekudyidzana kwenyika dzepasi rose uye nekuenderera mberi kwekukura kwekushanya, kubatira pamwe nekuyambuka muganhu uye hunyanzvi huchave hwaro hwakakosha hwekusimudzira indasitiri yemahotera.Semuyenzaniso, kushandirapamwe pakati pemahotera nekushanya, tsika, mitambo nezvimwe minda zvinogadzira mamwe mamiriro ekushandisa uye zvinodiwa nevatengi.
5. Investment strategy mazano
Mukupindura mamiriro emusika weindasitiri yehotera muna 2023, vanoisa mari vanogona kutora anotevera mazano:
1. Bata mikana yemusika uye kushingaira kuendesa musika wepamusoro wehotera, kunyanya mudunhu reAsia-Pacific.
2. Nyatsoteerera kukudziridzwa kwemisika yemisika, kunyanya misika yemahotera emunharaunda.
3. Chenjerera kukudziridzwa kwematekinoroji matsva akadai segirinhi kuchengetedza kwezvakatipoteredza uye digitalization, uye kuisa mari mumabhizinesi mune zvinoenderana nendima.
4. Chenjerera kubatira pamwe nekuyambuka miganhu, uye dyara mari mumakambani ane hunyanzvi hwekuita uye kugona kuyambuka muganhu.
Kazhinji, musika weindasitiri yemahotera ucharamba uchiramba uchiwedzera kukura muna 2023, uye maitiro ekuita digitalization, hunyanzvi hwekuvandudza tekinoroji, kusimbaradza kwezvakatipoteredza, kusiyanisa mhando uye kudzidziswa kwetarenda kuchakanganisa uye kuumba budiriro yeindasitiri yemahotera.Sezvo indasitiri yezvekushanya yepasi rose inopora zvishoma nezvishoma, indasitiri yemahotera inotarisirwa kuunza mikana mitsva nematambudziko kuti ipe vatengi masevhisi ari nani uye zviitiko.
Nguva yekutumira: Nov-10-2023
